The Client Brief
In partnership with the NHS, I was tasked with identifying a particular demographic affected by loneliness and developing a service or system to help alleviate feelings of isolation within that group.
Through regular meetings and input sessions from our partners within the NHS Innovation Team, I narrowed my focus to athletes and sportspeople, a group often overlooked in conversations around loneliness.
The Research
I conducted in-person interviews with athletes and sports psychologists across various levels to better understand the causes of loneliness within this demographic.
Given the sensitivity of the topic, I incorporated an interactive element into the sessions. Using a curated set of image cards, participants responded to questions through personal interpretation, creating a more open and reflective dialogue. This approach created a more open and reflective environment, allowing conversations to unfold in a less direct and more emotionally accessible way.
Mapping The Problem
The Idea
An app designed to help athletes engage in activities beyond their primary sport, creating opportunities to meet like-minded individuals who understand the unique challenges of loneliness within high-performance environments.
The platform offers a curated selection of activities
including:
Sport-based sessions
Recovery-focused experiences
Social events
Focusing on giving athletes the flexibility to connect with new people in ways that align with their demanding schedules.
Final Product
Sport and exercise does more than keep you fit— It keep your mind strong too!
Huddle Up is here to help you stay active, connect with new people, and enjoy movement in a stress-free, supportive environment.
Our service is designed for anyone looking to stay active and be part of a positive, like-minded community. Whether you’re an athlete needing support beyond your sport or someone looking for a welcoming space to get moving, Huddle Up is here for you.
Users can sign up for activities, read stories from others experiencing similar challenges, and connect with attendees before and after events - helping to reduce the anxiety of going alone and fostering a sense of belonging from the outset.
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@roseharvey_designs
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